Добавлено: Вт Сен 20, 2022 3:00 am Заголовок сообщения: Do You Know What Lead Tracking Is
Personalizing the relationship with the public is one of the keys for a business to be successful. In the era of permission marketing ( a term coined by seth godin ), we need to attract the consumer's attention and provoke a desire for information, without him feeling bothered by your message. Therefore, personalizing the message at each stage of the customer's buying journey has become essential, and collecting data from your leads, understanding their intentions, is fundamental for successful interactions. To get to know your potential customers better and know how they are interacting with your company, increasing the efficiency of your sales, you can use lead tracking. But do you know what lead tracking is and how to use it.
See our tips what is lead tracking lead tracking is a feature found in some tools, such as rd station and site321 , and allows you to track leads from the beginning to the end of the purchase journey . In this way, we improve personalization in customer relationships, predict roi and increase sales potential . How it works? Lead tracking allows you to check Whatsapp phone number list who are the leads that are visiting your website, which pages they access, and to track the history of a lead's interactions with your company. For this, he considers the visit to specific pages as a determining factor for other actions. By identifying which pages the lead went through, this tool allows you to identify.
Who are really interested in your product or service and who is just curious. With this information, you also identify what your lead's object of interest is and direct your sales pitch . Another functionality of the tool is the creation of notifications. That way, your sales team will be notified when a qualified lead checks your pricing page, for example. What are the biggest advantages of lead tracking? Analyzing the history of lead interactions is crucial when closing a purchase, especially in b2b businesses, which have a longer and more complex sales cycle. After all, in these types of sales cycles, the lead does not make impulse purchases and performs a series of interactions before choosing your product or service.